Whenever doing anything online, test and retest and that includes new Internet marketing ideas, Online advertising applications, or creative branding ideas. Always run tests first.
Many times a business gets a new application and they want to dive right into using it online. No matter how good an application is there is a learning curve to consider. Not only that, each server can be slightly different in the way it operates with the various online applications. Start out slowly and learn the application. Then set in motion a set list or a design of experiments where more variables are thrown in to the mix.
Then subject the application to beta testing to try to determine how well it functions in a real life situation.
It is very important to remember, just because an application worked in the past does not mean that it will continue to work the same way in the future. Servers, computers, and technology changes can cause the application to not function the same way it did in the past.
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