Thursday, July 21, 2005

Net Test

Testing can be the most difficult and longest part of the whole Net process

As you dive into an application, becoming familiar with the layout and operations, invariably there are small customizations to make. Each customization can span a number of different variables which then in turn can create a glitch into the program operation.

Take for example running an advertising banner script in an ecommerce newsletter subscription page. There can be interactivity between the newsletter subscription page and the script which could affect the subscribing process.

May times, a small glitch can occur and to get an answer requires either calling an ebusiness company on the phone or subscribing to an online forum. Other individuals may have experienced the same ecommerce problem and a forum is an excellent way to monitor what is going on.

Once a problem is isolated then retest.

Remember: "The Devil is in the Details"

Saturday, July 09, 2005

Test and Retest

Whenever doing anything online, test and retest and that includes new Internet marketing ideas, Online advertising applications, or creative branding ideas. Always run tests first.

Many times a business gets a new application and they want to dive right into using it online. No matter how good an application is there is a learning curve to consider. Not only that, each server can be slightly different in the way it operates with the various online applications. Start out slowly and learn the application. Then set in motion a set list or a design of experiments where more variables are thrown in to the mix.

Then subject the application to beta testing to try to determine how well it functions in a real life situation.

It is very important to remember, just because an application worked in the past does not mean that it will continue to work the same way in the future. Servers, computers, and technology changes can cause the application to not function the same way it did in the past.